Privacy Policy

This Privacy Policy explains how parahubuxae AG collects, uses, and protects your personal information when you use our e-commerce analytics services and website.

Last updated: 15th January 2026

Data Controller

parahubuxae AG is the data controller for the personal information we collect about you. We are registered in Austria with registration number FN643197a and our registered office is located at Blumengasse 116, 8034 Graz, Styria, Austria.

Data We Collect

We collect various types of personal data to provide and improve our e-commerce analytics services. The data we collect includes information you provide directly to us, information we collect automatically when you use our services, and information we receive from third parties.

Information You Provide

• Contact information including name, email address, phone number, and company details
• Account registration information and login credentials
• Communication preferences and marketing consent
• Support requests and correspondence
• Payment information and billing details

Information We Collect Automatically

• Website usage data including pages visited, time spent, and navigation patterns
• Device information such as IP address, browser type, and operating system
• Analytics data about how you interact with our platform
• Cookies and similar tracking technologies data

How We Use Your Information

We use of your data is based on legitimate business interests, contractual necessity, and your consent where required. The primary purposes for which we process your personal information include providing our analytics services, improving our platform, and communicating with you about our services.

Service Delivery

• Providing e-commerce analytics dashboards and reporting services
• Processing payments and managing your account
• Providing customer support and technical assistance
• Customising our services to meet your specific business needs

Business Operations

• Improving our analytics platform and developing new features
• Conducting research and analysis to enhance our services
• Ensuring security and preventing fraud
• Complying with legal obligations and regulatory requirements

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

For detailed information about the cookies we use, please refer to our Cookie Policy.

Data Sharing and Disclosure

We do not sell your personal information to third parties. We may share your information in the following circumstances:

• With service providers who assist us in delivering our services
• With analytics providers to help us understand website usage
• When required by law or to protect our legal rights
• In connection with a business transaction such as a merger or acquisition

International Data Transfers

As we operate internationally, your personal information may be transferred to and processed in countries outside the European Economic Area. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with GDPR requirements.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfil the purposes outlined in this privacy policy. Our data retention periods are based on business needs, legal requirements, and industry standards. When personal information is no longer needed, we securely delete or anonymise it.

Specific retention periods include:

• Account information: For the duration of your account plus 3 years
• Analytics data: Up to 5 years for business intelligence purposes
• Marketing communications: Until you unsubscribe or withdraw consent
• Support communications: Up to 3 years for quality assurance

Your Rights

Under the General Data Protection Regulation (GDPR), you have several rights regarding your personal information. These rights include the ability to access, correct, delete, and restrict the processing of your personal data.

Right of Access

You have the right to request information about the personal data we hold about you, including the purposes of processing and the categories of data involved.

Right to Rectification

You can request that we correct any inaccurate or incomplete personal information we hold about you.

Right to Erasure

In certain circumstances, you have the right to request that we delete your personal information.

Right to Restrict Processing

You may request that we limit the processing of your personal information in certain situations.

Right to Data Portability

You have the right to receive your personal data in a structured, commonly used format and to transmit it to another controller.

Right to Object

You can object to the processing of your personal information for direct marketing purposes or where processing is based on legitimate interests.

Security Measures

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. Our security measures include encryption, access controls, regular security assessments, and staff training on data protection.

Third-Party Services

Our website and services may contain links to third-party websites or integrate with third-party services. This privacy policy does not apply to third-party services, and we encourage you to review their privacy policies before providing any personal information.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will notify you by email or through our website. The updated policy will be effective from the date specified at the top of the document.

Contact Us

If you have any questions about this privacy policy, wish to exercise your rights, or need to contact us regarding data protection matters, please reach out to us using the contact information below:

Supervisory Authority

If you believe that our processing of your personal information violates data protection law, you have the right to lodge a complaint with the Austrian Data Protection Authority (Datenschutzbehörde) or your local supervisory authority.

Austrian Data Protection Authority
Barichgasse 40-42
1030 Vienna
Austria
Website: www.dsb.gv.at